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@tao @KStahl Very interesting discussion! Thanks for sharing.

I don't think companies act against their interest when sacrificing consumer satisfaction, though. I think that these companies have realized they can offer the least satisfying product possible that maximizes their gains by reducing satisfaction that is cost-inducing (e.g., improving product quality) and monetizing satisfaction that is not (e.g,. choosing your airplane seat). This strategy appears to be economically viable, unfortunately, and there's a whole system in play to protect it and show it as optimal (mostly by erasing losses of "irrational" i.e., qualitatively defined goods like comfort).